Here you can see competitive pages currently ranking in SERP, and get an idea as to whether the content of your page can outrank what is ranking currently. If not, look for alternative keywords that might be more achievable for your business. Page speed directly impacts both search rankings and user experience.<\/p>\n
<\/p>\n
To target featured snippets, it\u2019s essential to optimize your content for the target keyword and provide a clear, concise answer to the user\u2019s query. You can also use schema markup to help search engines understand the content of your page and increase your chances of appearing in featured snippets. On page optimization refers to all measures taken by SEOs within the website to improve the ranking of a site in search engine result pages. So, on page seo optimization factors are linked with the elements of your website.<\/p>\n
Ideally, they should have high business value and be attractive to your target audience. Finally, many content creators underestimate the power of Google Search Console. This free tool can stand you in good stead if you want to learn which content types and topics get the most backlinks. Don\u2019t ignore the technical SEO, as this is one of the key parts of your site\u2019s success.<\/p>\n
<\/p>\n
Before making changes to your website, it\u2019s important to understand the kind of searches you\u2019re aiming for. The goal of SEO is to drive traffic by ranking on relevant search engine results pages. In SEO, the terms users type into the search bar when making queries are called keywords. The first step is to conduct keyword research to determine applicable keywords for your business. Structured Data markup is a form of metadata that helps search engines understand what the page is about. You can describe many types of content with structured data, such as articles, recipes, events, products, reviews, videos, etc.<\/p>\n