Here you can see competitive pages currently ranking in SERP, and get an idea as to whether the content of your page can outrank what is ranking currently. If not, look for alternative keywords that might be more achievable for your business. Page speed directly impacts both search rankings and user experience.
To target featured snippets, it’s essential to optimize your content for the target keyword and provide a clear, concise answer to the user’s query. You can also use schema markup to help search engines understand the content of your page and increase your chances of appearing in featured snippets. On page optimization refers to all measures taken by SEOs within the website to improve the ranking of a site in search engine result pages. So, on page seo optimization factors are linked with the elements of your website.
Ideally, they should have high business value and be attractive to your target audience. Finally, many content creators underestimate the power of Google Search Console. This free tool can stand you in good stead if you want to learn which content types and topics get the most backlinks. Don’t ignore the technical SEO, as this is one of the key parts of your site’s success.
Do Shopify tags help SEO?
Before making changes to your website, it’s important to understand the kind of searches you’re aiming for. The goal of SEO is to drive traffic by ranking on relevant search engine results pages. In SEO, the terms users type into the search bar when making queries are called keywords. The first step is to conduct keyword research to determine applicable keywords for your business. Structured Data markup is a form of metadata that helps search engines understand what the page is about. You can describe many types of content with structured data, such as articles, recipes, events, products, reviews, videos, etc.
Practical tips for better on-page optimization
To make this entire process easy, I use Link Whisper which suggests relevant links for me. Internal link building adds extra value to the reader because it gives them an extra resource to read. When I wrote a section about the types of keyword, it made sense to link to my types of keywords page. This could limit each image’s ranking potential and impact the traffic you get. But Moz has some interesting data to show that it correlates with higher rankings.
After the Hummingbird update in 2013, Google was able to do a much better job at matching search queries to more relevant results. The Hummingbird update helped Google in understanding search context and intent. The days of bombarding a page with your target keyword(s) are over. Sure, in the past you could easily stuff a page with your target keyword and get away with it by appearing on the first page of the SERPs.
Using main and secondary keywords in your headings also supports keyword optimization. It’s a format to mark up the information about the web page so search engines understand it better. In SERPs, structured data visually improve the user experience and the click-through-rate. In today’s digital landscape, On-page SEO is not just important — it’s essential. On-page SEO, also known SEO Anomaly as on-site SEO, is the process of optimizing webpages and their content for search engines and users.
- The development of the best SEO strategy for your website may require more than a week, especially if your business operates in a highly competitive niche.
- You can also optimize for conversational keywords to help you match the way people search on AI engines and voice search devices.
- Off-page SEO is about link building and other factors you can use to convince search engines about the quality and usefulness of your website.
- While social media doesn’t directly affect SEO rankings, effectively shared content can lead to increased website traffic and engagement, which are positive signals to search engines.
- These links help search engines understand your site structure and which pages and topics are most important.
Internal links are hyperlinks that point to other pages on the same site. For example, a link might say “my favorite area to stay in” and send users to another page on your site. High-volume keywords can be attractive, but also check keyword difficulty (KD %). But it can be a great way to get them to share your content with their audience. As you can see, we got a backlink (and a handful of targeted visitors). To check your site’s loading speed, head over to PageSpeed Insights.
Whether you’re running a blog, an online store, or a local business site, understanding SEO can increase your reach and success. It helps small websites compete with larger ones, drives organic traffic without relying solely on ads, and builds credibility by appearing at the top of search results. You’ll discover the key terms that are missing from your page, the ideal Google category for your term and the best internal links to add. Brian has over 30 years publishing experience as a writer and editor across a range of computing, technology, and marketing titles. He has been interviewed multiple times for the BBC and been a speaker at international conferences.